Because it is a brilliant blog about a guy who talks in his sleep, and says things like this [excerpted from the Jan 11 post]:
“Your mum’s at the door again. Bury me. Bury me deep.”
“Yeah, keep looking. It doesn’t get any better than this.”
“Shhhhhhhhh. shhhhhhhhh. I’m telling you: your voice, my ears. A bad combination.”
“You’re pretty. pretty pretty pretty pretty pretty…. [long pause] Now fuck off and be pretty somewhere else. I’m bored.”
You really need to read the rest.